How Cassava Flour is Used Today
Whole Foods, 2020. Retrieved from https://products.wholefoodsmarket.com/product/365-everyday-value-organic-whole-wheat-pastry-flour-beed4e.
Whole Foods, 2020. Retrieved from wholefoodsmarket.com/product/ottos-naturals-cassava-flour-7f43e7.
These images show a clear disparity between prices. There is a $15.30 difference between the flours even though they are equal in ounces and sold at the same establishment. Cassava flour has become a trendy "health" food and many people do not acknowledge the roots of cassava flour. Cassava flour was originally used by slaves and indigenous people out of necessity. It is interesting to think about who is profiting because of the trendiness of the flour.
Miles, Kellaray. Seprod Lists Gluten Free Cassava Flour Among Its New Additions Coming Soon. The Jamaican Observer, 11 Sept. 2019. Retrieved from: http://www.jamaicaobserver.com/business-observer/seprod-lists-gluten-free-cassava-flour-among-its-new-additions-coming-soon_174474.
This article from the Jamaica Observer shows the high demand for cassava flour as a trendy health food. It is interesting to note the changes from a necessary ground provision in Jamaica to a trendy food.
The Whole Foods cassava flour as well as the Jamaican Observer article show how cassava flour is a trendy item. I think it is interesting to think about how cassava flour was used as a ground provision as a necessity for slaves to survive and now it is being sold at nearly $18 by Whole Foods, which is owned by the giant that is Amazon. It is clear that the Global North is profiting off of cassava flour without recognizing the roots of cassava flour.